SEO/GEO Specialist Job at Perrill, Minnetonka, MN

Tk9ESno0WTJON3pOVW9yVHY4KzNzMzBt
  • Perrill
  • Minnetonka, MN

Job Description

Perrill is an award-winning digital marketing agency that exists to power businesses to win online. We are in search of a SEO/GEO Specialist with 3-5+ years of experience to join our team of marketing professionals.

As a SEO/GEO Specialist, you will work with our team of digital marketing experts to help our clients reach their business goals by growing visibility and conversions across classic search (SEO) and AI answer engines (GEO).

Core Responsibilities:

  • Develop “answer‑ready” content : Collaborate with content writers to create succinct Q&A, TL;DRs, key‑facts callouts, credible citations, and clearly dated claims aligned to user questions and tasks.
  • Structured data at scale : Implement and validate JSON‑LD (FAQPage, LocalBusiness, HowTo, Product, Article/NewsArticle, Organization, Author)
  • Technical SEO/GEO : Ensure crawlability, renderability, canonicalization, internal linking, XML sitemaps, and fast performance.
  • Keyword & question research : Expand traditional keyword research into question, task, and “jobs‑to‑be‑done” research using SERP features, PAA, forums, site search, and support logs.
  • Content & UX collaboration : Work with clients and content team to optimize information architecture (headlines, anchors, tables, step lists) that LLMs and users can scan.
  • Measurement & reporting : Build dashboards for organic + AI‑assistant referrals, track inclusion/citation rate, branded answer share, and post‑click outcomes.
  • Conversion Rate Optimization (CRO): Use analytics and session data to find friction and report lift on key conversions from SEO/GEO traffic.
  • Pre/post‑launch SEO : Provide requirements for new builds, migrate metadata/redirects, validate schemas and tracking, and run post‑launch QA.
  • Link earning & authority : Drive high‑quality digital PR and source‑backed content to strengthen E‑E‑A‑T and citation likelihood.
  • Client communication : Present findings, roadmaps, and experiments with clear business impact and voice of the customer in mind.

Our ideal candidate has thorough knowledge and experience with the following:

  • Technical SEO (audits, crawling, rendering, CWV, canonicalization, sitemaps, internal links, Google Business Profile review)
  • Structured data (JSON‑LD) and schema validation
  • Content strategy for answers (Q&A, how‑tos, definitions, data tables, sources)
  • Question/intent research with deep search intent; beyond head terms
  • Question mining – turn Reddit and other forum threads into structured content briefs and FAQ/HowTo modules on owned pages.
  • LLM citation literacy – understanding which platforms are frequently cited and how to format content to be quotable. 
  • Analytics (GA4, GSC, Looker Studio) and measurement design; GTM proficiency
  • Bing Webmaster Tools & IndexNow operational experience
  • CMS familiarity (WordPress, Shopify, SquareSpace, BigCommerce, Magento)
  • Site crawling tools (Screaming Frog, Sitebulb, Etc) and QA workflows
  • Backlink/Digital PR with emphasis on quality and originality
  • Heatmapping and session recording tools like Clarity, Hotjar, Lucky Orange, or similar
  • Cross‑functional collaboration in an agency setting

Salary : $70,000 to $90,000, depending on experience

Benefits at Perrill

Aside from on-the-job training and growth opportunities, you’ll also experience a plethora of other benefits working at Perrill, including:

  • A fun, team-oriented culture built on positive and winning teamwork
  • Flexible hours and work from home opportunities
  • A modern, state-of-the-art office space designed for both collaboration and individual success
  • Medical, dental, and vision benefits
  • 401(k) with matching
  • Unlimited PTO
  • Professional development opportunities

Are you ready to work with exciting brands and apply your skills alongside a team of professional marketers? If this sounds like you, we want to hear from you today!

Remote candidates may be considered, but strong preference will be given to candidates available to work in our office in Minnetonka, Minnesota, at least 2 days per week.

Job Tags

Full time, Work at office, Remote work, Work from home, Flexible hours, 2 days per week,

Similar Jobs

Doeren Mayhew

Payroll Specialist Job at Doeren Mayhew

 ...among the 50 best-managed firms in the nation, this is the firm for you. Doeren Mayhew is seeking a proactive, detailed-oriented Payroll Specialist to join the Human Resources Team in the Troy, Michigan office. The ideal candidate desires to work with a team of HR... 

Cigna

Pharmacy Technician Senior Representative- Accredo Job at Cigna

 ...experience and geographic location. This role is also anticipated to be eligible to participate in an annual bonus plan. At The Cigna Group, youll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your... 

OCC Road House & Museum, LLC

Barback/Food Runner/Busser Job at OCC Road House & Museum, LLC

 ..., bar tops, maintain table cleanliness, bus tables Deliver food and beverages to any table as needed Change kegs, stock beer, wine and liquors Cut fruit, fill mixers and remove trash Keep all ice bins full and maintain cleanliness Keep floors free from debris... 

Evermoretravelllc

Virtual Travel Booking & Client Success Agent Job at Evermoretravelllc

 ...where your mission is to deliver top-tier service and seamless vacation planning. If you...  ..., love helping clients, and thrive working from home, this is for you. Key Responsibilities...  ...Qualifications : Prior customer service or travel booking experience preferred... 

Elite WorkForce Inc

Security Analyst - Consultant at SC Job at Elite WorkForce Inc

 ...Responsibilities: Conduct security assessments and audits to identify vulnerabilities. Develop and implement security policies and procedures. Monitor security systems for potential threats and respond accordingly. Collaborate with teams to ensure...